Throughout the Studio's process of designing and developing a web site, there is one goal in clear and constant focus - ensuring that the web site supports the client's business goals. This means that a necessary first step is to understand the client's business strategy - where the business is now, where it is going, and how it will get there.

The business strategy and goals determine the nature of the web presence needed. Once that is established, the Studio will develop a plan for implementing a web site that helps achieve those goals over time - via affordable, incremental steps. Web site design and development fulfill the plan, and build a means of measuring whether the web site is achieving results in accordance with the plan.

Owner and Chief Designer Duane Schermerhorn has over twenty years experience in information technology. He has been responsible for leading the adoption of new technology at a number of Canada's largest and most successful financial institutions, where he has ensured that the company's technology goals and strategies are supportive of the overall business strategy.

Duane has contributed to the information technology literature with conference presentations, teaching, and reviews of books on technology (e.g., Data Warehouse: From Architecture to Implementation) and business strategy (e.g., Corporate Culture and Performance).

Don't assume that Duane's strong technology background will mean that he cannot understand and deal with your non-technical or artistic needs. For number of years Duane earned his living as a writer. In addition to three published novels and a book of poetry, he has written screenplays, a play, rock lyrics, and book and movie reviews.